YIUME

PROJECT GOALS

Concept:
Design and create a seamless Halloween-themed pattern for YIUME, aimed at enhancing the brand’s seasonal product offerings with visually engaging, on-trend designs. The goal was to capture the festive spirit of Halloween while maintaining the brand’s aesthetic and appeal to its target audience.

Execution:
The pattern was developed with attention to detail, cohesion, and repeatability, ensuring it could be applied seamlessly across various products. Design elements were crafted to balance playful, spooky motifs with a stylish, market-ready visual language, aligning with current seasonal trends.

Impact:
This project strengthened YIUME’s seasonal collection, enhanced product appeal, and engaged customers through creative, on-brand visuals, positioning the brand as both festive and fashion-forward for Halloween.