SHEIN | ROMWE

PROJECT GOALS

To design and deliver a series of visually engaging, trend-driven designs for women's clothing items on Shein and Romwe, targeting a core audience of women aged 13 to 26. The goal is to create versatile, fashion-forward graphics that resonate with this demographic's diverse tastes, ranging from playful and youthful designs to different types of aesthetics. These graphics should align with current trends, enhance the brand's appeal, and contribute to increased customer engagement and sales.

MY ROLE

Researching and analyzing fashion trends, youth culture, and seasonal styles to inform design concepts.

Developing unique, eye-catching graphics for a variety of clothing items, including t-shirts, hoodies, dresses, and accessories.

Iterating on feedback to refine and finalize graphics for production.

Managing multiple projects within tight deadlines while upholding a high standard of creativity and attention to detail.

FINAL DESIGNS

PLANNING THE DESIGNS