SHEIN | ROMWE

PROJECT GOALS

Concept:
Design and develop a series of visually appealing and trend-forward graphics for women’s apparel at Shein and Romwe, targeting a demographic of women aged 13 to 26. The project focuses on capturing the diverse tastes of this audience, from playful and youthful themes to varied aesthetic styles.

Execution:
Each design is crafted to align with current fashion trends, enhance brand visibility, and elevate the visual identity of both retailers. The graphics combine versatility with innovation, balancing commercial appeal and creative expression to connect authentically with young, trend-conscious consumers.

Impact:
This collection strengthens brand loyalty and drives customer engagement by delivering bold, contemporary visuals that resonate with Shein and Romwe’s audience, boosting both brand perception and sales performance.

FINAL DESIGNS

SKETCHES