ROLLATO

PROJECT GOALS

Concept:
Develop and establish a cohesive and visually appealing brand identity for Rollato, a rolled frozen yogurt and ice cream shop in San Antonio del Mar, Tijuana, B.C. The goal is to highlight the brand’s commitment to delivering delicious and healthy desserts through a fresh, attractive, and modern aesthetic.

Execution:
The brand identity was crafted to connect with both health-conscious consumers and dessert enthusiasts, incorporating vibrant colors, playful typography, and inviting visual elements. The design enhances the customer experience and reinforces the brand’s unique positioning in the frozen dessert market.

Impact:
This project increased brand recognition, elevated the in-store and online presence, and positioned Rollato as a preferred destination for high-quality frozen treats, strengthening its appeal and customer loyalty.

SKETCHES

FINAL LOGO AND VARIATIONS