ROLLATO

PROJECT GOALS

To develop a cohesive and visually appealing brand identity for Rollato, a frozen yogurt and rolled ice cream shop in San Antonio Del Mar, Tijuana, B.C. The brand will emphasize its commitment to serving delicious yet healthy desserts through a fresh, inviting, and modern aesthetic that resonates with health-conscious consumers and dessert lovers alike. The branding will enhance customer experience, increase brand recognition, and establish Rollato as a go-to destination for high-quality frozen treats.

MY ROLE

Crafting a unique and compelling visual identity that aligns with the company's values and target audience.

Creating a unique and memorable logo that reflects the brand’s values.

Ensuring the designs align with branding strategies and are optimized for production across different formats and materials.

Strengthening of Rollato's presence in the local market and building brand loyalty.

PLANNING THE DESIGN

FINAL LOGO AND COLOR VARIATIONS