HOT TOPIC

PROJECT GOALS

To create a captivating and educational graphic illustration showcasing safe-to-eat fungi, inspired by vintage scientific posters, and infused with the whimsical charm of the cottage core aesthetic. The design will be tailored for Hot Topic, a gothic retail brand, and specifically targeted at their women’s demographic. The goal is to blend gothic elegance with cottage core whimsy, resulting in a visually striking and on-brand piece that appeals to the unique tastes of Hot Topic's audience while providing a subtle educational element. This design will enhance the brand's appeal by merging style with substance, resonating with customers who appreciate both vintage-inspired art and modern alternative fashion.

MY ROLE

Conducting research on safe-to-eat fungi and vintage scientific illustrations to ensure accuracy and authenticity in the design

Translating the cottage-core aesthetic into a gothic-inspired design that aligns with Hot Topic’s alternative fashion brand identity.

Combining artistic creativity with an educational element to craft a unique and compelling graphic.

Ensuring the final design is optimized for production across various formats, including clothing and accessories.

PLANNING THE DESIGNS