HOT TOPIC

PROJECT GOALS

Concept:
Develop a captivating and educational illustration that highlights safe-to-eat mushrooms, drawing inspiration from vintage scientific posters and infusing it with the whimsical charm of the cottagecore aesthetic.

Execution:
The design is tailored for Hot Topic, a gothic retail brand, and crafted to engage its female audience. It merges gothic elegance with cottagecore fantasy to produce a visually striking, brand-aligned artwork that resonates with Hot Topic’s audience while delivering a subtle educational message.

Impact:
This piece enhances the brand’s identity by blending style and substance, connecting with customers who appreciate both vintage-inspired illustration and modern alternative fashion.

SKETCHES