VITAL

PROJECT GOALS

Concept:
Design and develop a distinctive and professional logo and packaging for a water purifier brand based in Tijuana, Baja California. The goal is to establish a cohesive visual identity that reflects the brand’s commitment to clean, reliable, and eco-friendly water purification.

Execution:
The design aims to connect with the local community while also appealing to a broader audience, emphasizing trustworthiness, sustainability, and innovation. The logo and packaging were crafted to communicate clarity and purity through minimalist forms and fresh visual cues that evoke a sense of environmental responsibility.

Impact:
The packaging design is both functional and visually engaging, standing out in a competitive market while effectively conveying the product’s value. This project strengthens brand recognition and positions the company as a reliable and modern leader in sustainable water solutions.