VITAL

PROJECT GOALS

To design a distinctive and professional logo and packaging for a water purifier brand located in Tijuana, Baja California. The goal is to create a cohesive visual identity that reflects the brand’s commitment to clean, reliable, and eco-friendly water purification. The design should resonate with the local community while appealing to a broader audience, emphasizing trustworthiness, sustainability, and innovation. The packaging will be functional and aesthetically pleasing, ensuring it stands out in the competitive market while communicating the product’s value effectively.

MY ROLE

Researching the target market, local cultural influences, and industry trends to inform design decisions.

Creating a unique and memorable logo that reflects the brand’s values of purity, innovation, and sustainability.

Ensuring the designs align with branding strategies and are optimized for production across different formats and materials.

Managing deadlines and delivering high-quality, production-ready assets on schedule.

PLANNING THE DESIGN

FINAL LOGO AND COLOR VARIATIONS